shophouseofellery.com | Free Online SEO Audit for shophouseofellery.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : shophouseofellery.com/

Character length : 22

Title

HOUSE OF ELLERY

Description

Apparel and Accessories

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: HOUSE OF ELLERY
url: https://shophouseofellery.com/
description: Clothing returns are accepted for store credit on unworn, unwashed clothing if it is returned within 7 days of receiving the item. Items mush be postmarked within 7 days of receiving the item for a full refund. Accessories are FINAL sale. Damages must be reported with 7 days in order to receive a refund.
image: http://cdn.shopify.com/s/files/1/1305/0837/t/1/assets/slide_6_1024x1024.jpg?18181772418209359664
image:secure_url: https://cdn.shopify.com/s/files/1/1305/0837/t/1/assets/slide_6_1024x1024.jpg?18181772418209359664
site_name: HOUSE OF ELLERY

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://shophouseofellery.com/robots.txt

User-agent	Disallowed for the search engines
*	/admin /cart /orders /checkout /13050837/checkouts /carts /account /collections/+ /collections/%2B /collections/%2b /blogs/+ /blogs/%2B /blogs/%2b /design_theme_id /preview_theme_id /preview_script_id /apple-app-site-association
adsbot-google	/checkout /carts /orders /13050837/checkouts /design_theme_id /preview_theme_id /preview_script_id
Nutch	All subpages are denied to crawl

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

Error! No language localization is found.

Title

HOUSE OF ELLERY

Character length : 15

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 2%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	0	4	0	0	0

Heading structure in the source code

<H1>
<H3> Quick Links
<H3> Follow Us
<H3> Contact Us
<H3> Newsletter

Word cloud

lipsense8
search3
bracelets2
earrings2
jewelry2
scarves2
ups2
necklaces2
sale2
lipvolumizer2
how2
glosses2
log2
cover2
apply2
colors2
new2
apparel2
account2
create2
handbags2
tops2
cart2
bottoms2
accessories2
kids2
outerwear2
dresses2

Keyword matrix

word	title	descriptions	heading
lipsense
search
bracelets
earrings
jewelry
scarves

Two Word cloud

cover ups2
create account2
ups scarves2

Three Word cloud

lipsense lipsense colors2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 7 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

https://cdn.shopify.com/.. /timber.scss.css?11687589991142609351

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

800.16KB

Javascript minifying

You can save 3.5KB (31% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

102.78KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

53.38KB

Gzip compression

Error! By using Gzip you can save 21.4KB (70% compression) on your site.

By compressing https://lib.soldsie.com/assets/crane.1.1.js you can save 21.4KB (70% compression rate)
By compressing https://cloudfront.loggly.com/js/loggly.tracker-2.1.min.js you can save 1.2KB (52% compression rate)
By compressing https://store.swymrelay.com/.. /check?js_v=1.8.2.3&s_v=0-0&s_format=json... you can save 899B (51% compression rate)
By compressing https://store.swymrelay.com/.. /collectAll?pid=SmIl0MJ8I9Xzdq%2BijM0Vh4C... you can save 119B (24% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://cloudfront.loggly.com/js/loggly.tracker-2.1.min.js	Expiry time is not specified
https://lib.soldsie.com/assets/crane.1.1.js	Expiry time is not specified
https://shophouseofellery.com/.. /base64.js	Expiry time is not specified
https://shophouseofellery.com/.. /jquery.cookie.js	Expiry time is not specified
https://cdn.shopify.com/.. /trekkie.storefront.min.js?v=2017.09.05.1...	30 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

323.47KB

Image optimisation

You can save 10.8KB (18% compression) by optimising the images below:

By lossless compressing the https://cdn.shopify.com/.. /slide_6_1024x1024.jpg?116875899911426093... you can save 10.8KB (18%) data.

Links

We found a total of 44 different links.
Internal links: 41
External links: 3

External links:

Link text (anchor)	Link strength
Facebook
Instagram
Powered by Shopify

Internal links:

Link text (anchor)	Link strength
Log in
Create account
https://shophouseofellery.com/cart
Cart: 0
Cart 0
NEW
APPAREL + -
Tops
Bottoms
Dresses
Outerwear
Kids
ACCESSORIES + -
Handbags
Cover Ups
Scarves
JEWELRY + -
Bracelets
Earrings
Necklaces
SALE
LIPSENSE + -
What Is LipSense
LipSense Colors
LipSense Glosses
LipVolumizer
How To Apply
https://shophouseofellery.com
APPAREL
ACCESSORIES
JEWELRY
LIPSENSE
https://shophouseofellery.com/collections/dresses/products/madilyn
https://shophouseofellery.com/products/tinley-gingham-in-denim
https://shophouseofellery.com/products/becca-bow
https://shophouseofellery.com/products/straw-pom-pom-clutch-in-teal
https://shophouseofellery.com/products/crochet-circle-statement
https://shophouseofellery.com/products/dylan-top-in-coral
Search
Return Policy
HOUSE OF ELLERY

Website security

23.227.38.32

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of shophouseofellery.com